NIL organizations paving way for Virginia Tech student-athletes
December 21, 2022
Name, image and likeness deals are a major part of the landscape of college athletics. Student-athletes can be paid for work and promotions using NIL.
“It’s not just ‘I’m throwing money at kids and things like that,’” Triumph NIL partner Kevin Jones said. “We’re actually building their brands, and providing an advantage for the actual brands that are involved with the players.”