AP All-American basketball star Liz Kitley signs with Triumph NIL

Kitley and teammate Ashley Owusu join CMG Leasing as NIL endorsers

[Blacksburg, VA, September 20, 2022] Triumph NIL today announced the signing of Liz Kitley to a Name, Image, Likeness’ (NIL) contract. Triumph, a NIL sports marketing agency, develops custom partnerships for collegiate student-athletes with members of the business community, supporters and fans. The group specializes in building meaningful business relationships that meet all NCAA compliance and State legal criteria.

“We are delighted to have Liz join the Triumph family,” said Robyn Jones, Triumph partner and COO. “She is a bright, talented young woman and several of our Sponsors are eager to partner with her in an effort to better connect with their target audiences.”

Kitley, a Senior, is among the most decorated basketball players in Virginia Tech history. She ranks ninth all-time in scoring (1,410), fifth in rebounds (800) and third in blocks (187). Kitley is a two-time Lisa Leslie Award finalist, given to the county’s best center, a two-time First Team All-ACC performer.

“I'm very excited to sign with Triumph and am looking forward to working together this year,” said Kitley. “It's great to work with people who have experience at Virginia Tech and I am ready for the opportunities being brought my way!”

Kitley’s excellence extends to the classroom and in the community. The Summerfield, NC native is a three-time member of the ACC All-Academic Team and the ACC All-Academic Honor Roll. She also gives of her time and energy to support philanthropic initiatives involving Special Olympics and autism advocacy.

Kitley has also signed a partnership agreement with CMG Leasing and will leverage her NIL rights to promote specific CMG properties through a variety of personal appearances, content development programs, social media posts and live events. She is joined in that deal by teammate Ashley Owusu, courtesy of a Triumph in partnership with SIG Sports.

Triumph is ideally positioned to help student-athletes navigate the new and dynamic NIL landscape, to direct corporate clients in identifying specific athletes and building compelling campaigns that drive real results, and to offer platforms for supporters and fans to champion their favorite Hokie athletes.

Triumph boasts a deep and talented roster of 58 student athletes. Potential partners wishing to connect with Triumph athletes, or other student-athletes, can connect with the team at Triumph via info@triumphnil.com. 

About Triumph NIL

Triumph NIL is a unique and experienced sports marketing agency, specializing in building custom ‘Name, Image, Likeness’ (NIL) partnerships for collegiate student-athletes with members of the business community, supporters and fans.  Triumph has the ability to work in a compliant manner with student athletes, is studied in Virginia State NIL law, familiar with NCAA compliance regulations, and experienced in the development of dynamic marketing partnership opportunities. Potential partners wishing to connect with Triumph athletes, or other student-athletes, can connect with the team at Triumph via info@triumphnil.com.

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